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Package design is one of the most important elements for a product to be successful. There are a lot of things to consider when designing a package – it is a functioning design. It has to protect the product inside. Easy storage and distribution should be considered. It should display information about product and an eye catching design to itself when displayed on the shelf along side of competing products. 

No matter how good a product is, poorly designed packaging cannot grab the attention of discriminating consumers.

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